Product Code Database
Delivery Hero SE is a German multinational online food ordering and food delivery company based in Berlin, Germany. Founded in 2011, the company operates in 60+ countries internationally in Europe, Asia, Africa, Latin and South America, and the Middle East, and partners with 500,000+ restaurants. Delivery Hero has increasingly branched out beyond food delivery, and is a leading player in the emerging category of Q-commerce, which delivers small batch orders in under an hour.
In the third quarter of 2021, Delivery Hero processed 791 million orders—that equals a year-on-year growth of 52%.
While Delivery Hero is headquartered in Germany with offices worldwide, as a "Gig economy" (akin to Meituan, Uber or Airbnb) nearly all of the company's deliveries are carried out by workers using motorcycles, bicycles and cars, dispatched via the company's smartphone apps.
In general, and in contrast to recent legal precedents in Canada and Australia, Delivery Hero does not classify these couriers as employees. This policy has led to ongoing legal battles and labour disputes, and may be linked to the shutdowns of Delivery Hero's operations in several countries.
Delivery Hero then raised €25 million in new funding to finance acquisitions in four European countries: Sweden, Finland, Austria and Poland. In August 2012 Delivery Hero started expanding in both South Korea and China through YoGiYo and Aimifan and the Asian expansion continued in 2013 when Delivery Hero increased investment in TastyKhana following a successful cooperation period.
In 2012 and 2013, the harsh competition between the various delivery service online portals led the German press to dub the events as cyberwar between the big web-portals. There were reports of frequent Denial-of-service attacks against each portal, accusations of data stealing as well as numerous lawsuits of the portals against each other. Delivery Hero was one of the more aggressive actors, and in 2012, the Delivery Hero office in Berlin was raided by police and the prosecution pressed charges against the Delivery Hero management. Delivery Hero was prosecuted for perpetrating DoS attacks against its competitors and stealing data from the other web services.
In 2014, Delivery Hero acquired a controlling stake in Latin American market leader PedidosYa and in August 2014 the group acquired German market leader and rival, pizza.de.
According to TNW Tech5 2014, Delivery Hero was one of Germany's top three fastest growing startups at that time.
In April 2015, Delivery Hero acquired South Korean delivery service Baedaltong, one of the chief competitors of its own YoGiYo service. One month later Delivery Hero bought the Turkish competitor Yemeksepeti for 530 million Euro, which was the largest acquisition in this business sector to date. In October 2015 Delivery Hero also acquired Munich-based food delivery service Foodora from Rocket Internet.
In May 2015, the company acquired e-food.gr, one of the largest food delivery players in Greece.
On 10 December 2016, Delivery Hero acquired Singapore-based Foodpanda, a company valued at an estimated $3 billion at that time.
In December 2016, the company announced the sale of its UK business Hungryhouse to Just Eat for at least £200m. However, the deal needed to be cleared by the Competition and Markets Authority of the UK before completion. On 12 October 2017, the CMA gave preliminary approval for Just Eat to acquire its smaller rival.
In 2016, the company was valued at 2 billion euros. Delivery Hero went public in a listing on the Frankfurt Stock Exchange on 30 June 2017. The market valued it at 4 billion euros (twice as much as its original value). The listing was the largest by a European technology business in almost two years. Delivery Hero raised almost €1bn from the offering.
In February 2018, Delivery Hero acquired deliveras.gr, a food delivery service in Greece.
In December 2018, Delivery Hero sold their German operations to Takeaway.com.
The German stock exchange Deutsche Börse announced on 19 August 2020 that Delivery Hero will replace Wirecard in Germany's leading index DAX.
In August 2020, Delivery Hero acquired Instashop for 360 million dollars, the largest price ever commanded by a Greek startup. The deal has also resulted in a big win for founders and investors, Jabbar Group and Venture Friends the two Venture Capital firms who invested early on in Instashop.
In December 2020, Delivery Hero announced that it would take control of South Korea's biggest food delivery app, Woowa Brothers Corp., at a $4 billion valuation. As part of the transaction, Delivery Hero and the management of Woowa have entered into a strategic partnership regarding the operations of Delivery Hero and Woowa in the Asia Pacific region, and will be able to mutually leverage market insights, technology, and operational best practices.
In May 2021, Delivery Hero restarted its German operations following the entry of competitors Uber Eats and Wolt. However, it once again exited the German market in December, citing high costs.
In May 2024, Uber announced its intention to purchase Delivery Hero's business in Taiwan, for $1.25 billion.
In January 2014, Delivery Hero announced a Series E financing of $88 million led by Insight Venture Partners. A further $85m followed in April 2014 and was used to strengthen Delivery Hero's presence in core markets.
In September 2014, a further $350m of investment was secured from existing partners and Swedish fund Vostok Nafta. This was the largest investment in a European start up since 2009. In December 2014 the company raised another €287 Million from Rocket Internet. The total investment size by Rocket Internet was €496 Million in primary and secondary for a 30% stake in Delivery Hero. Three months later Rocket Internet increased its stake in Delivery Hero to 39%. In February 2018, Rocket Internet reduced its stake in Delivery Hero. As per the latest happening, the shareholding of Rocket Internet in Delivery Hero has reduced from 24.3% to 21.2%.
In January 2017, CEO Niklas Östberg announced that he wanted his company to be ready for an IPO in the second quarter of that year. Delivery Hero would focus on the integration of the recently acquired competitor Foodpanda. According to manager magazin, he was aiming at a valuation of about 3.5 billion Euros.
In May 2017, Naspers, a global internet and entertainment group and one of the world's largest technology investors, invested EUR 387 million in Delivery Hero. After increasing its stake in September 2017, Naspers today holds a stake of app. 26% in Delivery Hero, and so became the largest shareholder of the company.
In December 2017, Delivery Hero led the Series B funding round of Rappi, the largest on-demand delivery company in Latin America, operating in 5 countries with over 30,000 couriers. Delivery Hero invested $105M and now holds a stake of 20%, becoming the largest shareholder of the company and bringing Niklas Oestberg to its board of directors. Despite this investment, Rappi will continue to operate as an independent company for the time being. Furthermore, the company owns 83.4% of Spanish startup Glovo, acquiring an additional 39.4% stake in December 2021 after its initial 44%.
In March 2021, the Dutch investment giant Prosus increased its stake in Delivery Hero by 8.2% to 24.99%, through its Dutch subsidiary MIH Food Holdings, making it effectively the largest shareholder in Delivery Hero. Prosus is the international internet assets division of Naspers. In the same month, Delivery Hero finalized the $4 billion acquisition of Woowa Brothers, which operates Baedal Minjok, South Korea's largest food delivery company.
In April 2024, it was reported that activist investor Sachem Head built a 3.6% stake in Delivery Hero. Sachem Head had earlier bought a 5.2% stake in British competitor, Deliveroo.
| 2013 | 42 | -26 | 547 | Geschäftsbericht 2014 der Delivery Hero Holding GmbH |
| 2014 | 88 | -70 | 1,018 | |
| 2015 | 200 | -174 | 2,843 | Geschäftsbericht 2015 der Delivery Hero Holding GmbH |
| 2016 | 297 | -107 | 6,848 | Geschäftsbericht 2016 der Delivery Hero Holding GmbH |
| 2017 | 544 | -190 | 12,882 | |
| 2018 | 655 | -100 | 16,627 | |
| 2019 | 1,238 | -431 | 22,515 | |
| 2020 | 2,472 | -568 | 43,838 | |
| 2021 | 5,856 | -958 | 45,445 | |
| 2022 | 9,218 | -465 | 51,118 | |
| 2023 | 10,463 | 253.6 | 47.981 |
In each case, Foodora maintained that the shutdowns were carried out in response to market forces. However, Delivery Hero's 2018 Annual Report shows that the company does indeed assess country-by-country the costs and risks of government policies including social security, stating:
"Country specific and economic requirements, including employment legislation and social security, increase the complexity of the rider management as part of the own delivery services. The constant analysis of regulatory developments is needed to find the best approach in advancing the logistics business. Non-compliance with regulatory requirements may lead to higher rider costs and possible non-compliance fines. This also includes the risk of unavailability of rider personnel restraining the further expansion of the logistic services. This risk is considered as medium."
The Transport Workers Union subsequently accused Foodora of shutting down to "avoid responsibility for paying its riders millions of dollars in backpay as a result of wage theft."
The Ontario Labour Relations Board then ruled that Foodora was misclassifying couriers as independent contractors, and, in a decision which was widely considered a win for couriers, ordered Foodora to consider its couriers "dependent contractors", a new category which affords workers some of the rights of employees. The decision only applied to couriers in Ontario, but was considered to be precedent setting.
In April 2020, two months after Ontario Labour Relations Board decision, Foodora Canada announced that it was shutting down, citing oversaturation of the Canadian market.
In June 2025, the European Commission fined Delivery Hero and its subsidiary Glovo a combined €329 million for participating in an antitrust cartel. The companies were found to have engaged in anti-competitive practices between 2018 and 2022, including a no-poach agreement and the exchange of commercially sensitive information. Delivery Hero received a €223 million fine, while Glovo was fined €105.7 million, with both firms receiving a 10% reduction for acknowledging their involvement.
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